Looking for the best OLED TV deals this Black Friday? The top pick for overall performance is the Sony BRAVIA XR8B OLED, known for its stunning picture quality and smooth motion handling. The LG C6 Series OLED offers excellent value with impressive brightness and color accuracy, making it ideal for general use. Meanwhile, the Samsung S90D Series stands out for its bright HDR performance and gaming features. Buyers face tradeoffs between price, size, and feature sets—more affordable models might lack some premium perks, while high-end options come at a premium cost. Continue reading for a detailed breakdown of each model to find your perfect fit.
Key Takeaways
- Top picks vary depending on whether you prioritize picture quality, gaming features, or value for money.
- LG models generally excel in color accuracy and affordability, while Sony offers superior processing and motion clarity.
- Samsung OLEDs provide brighter HDR and are better suited for gaming and bright room viewing.
- Size options range from compact 42-inch models to massive 77-inch screens, affecting price and room compatibility.
- Black Friday deals often include significant discounts, but high-demand models may sell out quickly.
| oled tv deals black friday | Resolution | Processor | Screen Size | HDR |
|---|---|---|---|---|
| LG 55-Inch Class QNED AI 4K QN | 4K UHD | A7 AI Processor Gen9 | 55 inches | HDR10 PRO |
| Panasonic Z8 Series 77-inch OL | 4K Ultra HD | — | — | — |
| LG 42-Inch Class OLED evo AI 4 | 4K | a11 AI Processor Gen3 | 42 inches | Dolby Vision, HDR10 |
| Samsung 65-Inch Class OLED 4K | 4K | — | 65 inches | HDR+ |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | 65 inches | Pro HDR+ |
| LG 65-Inch Class OLED evo AI 4 | 4K | a11 AI Processor Gen 3 | 65 inches | Dolby Vision, HDR10 |
| Samsung 65-Inch Class S90H Ser | 4K | NQ4 AI Gen3 | — | OLED HDR+ |
| Sony 55 Inch BRAVIA XR8B OLED | 4K HDR | XR Processor with AI | — | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | Alpha 9 AI Processor Gen8 | 65 inches | Dolby Vision, HDR10 |
| Samsung 55-Inch Class OLED 4K | — | NQ4 AI Gen2 | 55 inches | — |
More Details on Our Top Picks
LG 55-Inch Class QNED AI 4K QNED73 Series Mini LED Smart TV with AI Sound Pro, HDR10, Filmmaker Mode, Wow Orchestra, Alexa Compatibility (55QNED73BUA, 2026)
This LG QNED73 Series stands out for its vibrant colors and excellent picture quality, thanks to the dynamic QNED technology that combines mini LED and quantum dot enhancements. Its AI processor not only improves clarity but also optimizes sound with AI Sound Pro, making it a well-rounded pick for both movies and gaming. Compared to larger OLED options, it offers a more affordable price point while still delivering deep contrast and rich colors. However, it relies heavily on internet connectivity for smart features, and some advanced options may require additional subscriptions. It’s a strong choice for viewers who want a balanced TV that excels across multiple uses without the premium cost of a full OLED.
Pros:- Vibrant, lifelike colors with dynamic QNED technology
- AI processor enhances both picture and audio quality
- Supports Filmmaker Mode for authentic viewing experience
- Smart webOS platform with extensive streaming and gaming options
Cons:- Requires internet connection and subscriptions for full smart features
- Some advanced features may involve additional costs
Best for: General home entertainment seekers who want vibrant visuals, good smart features, and gaming support in a 55-inch size.
Not ideal for: Movie enthusiasts seeking the absolute deep blacks and perfect contrast of OLEDs, or those who prefer a completely cable-free setup without subscription dependencies.
- Screen Size:55 inches
- Series:QNED73
- Resolution:4K UHD
- Processor:A7 AI Processor Gen9
- HDR:HDR10 PRO
- Smart Platform:webOS
- Gaming Features:AMD FreeSync Premium, ALLM
- Dimensions with Stand:48.3″ x 30.6″ x 9.1″
- Year:2026
Our verdict“This TV offers a balanced mix of picture quality, smart features, and gaming support, making it ideal for versatile home use.”
Panasonic Z8 Series 77-inch OLED 4K Ultra HD Smart Fire TV
This Panasonic Z8 Series 77-inch OLED TV offers the deepest contrast and most vibrant colors among these options, supported by a 144Hz refresh rate that’s perfect for fast-paced gaming and sports. Its support for Dolby Vision, HDR10+, and Dolby Atmos ensures cinematic quality, rivaling the image depth of the LG 42-inch OLED evo but on a much larger scale. Its built-in Fire TV platform simplifies streaming and voice control, though the large size and premium price make it less suitable for smaller spaces or budget-conscious buyers. Compared with the LG 55-inch QNED, this model sacrifices some versatility for sheer size and picture depth, making it ideal for dedicated home theater setups.
Pros:- Massive 77-inch OLED display with deep contrast
- Supports multiple HDR formats for cinematic richness
- Built-in Fire TV with voice control and personalized content
- High 144Hz refresh rate with gaming features
Cons:- High price point makes it less accessible for some
- Setup can be complex due to advanced features and large size
Best for: Home theater enthusiasts seeking a large, immersive OLED experience with excellent smart features and gaming capabilities.
Not ideal for: Small apartment residents or budget-conscious buyers who don’t want to invest heavily in a large, premium OLED TV and prefer simpler setups.
- Display Size:77 inches
- Resolution:4K Ultra HD
- HDR Formats:HDR10, HDR10+, Dolby Vision, HLG
- Refresh Rate:144Hz
- Sound:Dolby Atmos, 360 Soundscape Pro
- Smart Platform:Fire TV
Our verdict“This model is best for those wanting an expansive, cinema-quality OLED experience with strong gaming performance, despite its premium cost.”
LG 42-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG 42-inch OLED evo C6 Series delivers incredible picture quality with perfect blacks and vibrant colors, making it a top choice for smaller spaces or secondary rooms. Its self-lit pixels and a11 AI Processor Gen3 enable excellent HDR and color rendering, rivaling larger OLEDs like the Panasonic Z8 but in a more manageable size. It supports Dolby Vision and Atmos, perfect for cinematic content, and offers gaming features like a 165Hz refresh rate, G-Sync, and ultra-fast response times. However, its small size limits its use in large living rooms, and the premium price might be difficult for some buyers seeking a more affordable option. It’s the ideal pick for dedicated gaming or home theater setups in compact spaces.
Pros:- Excellent picture quality with perfect black levels
- Supports Dolby Vision and Dolby Atmos for immersive content
- Advanced gaming features with high refresh rate and G-Sync
- Compact size ideal for smaller rooms
Cons:- High cost relative to screen size
- Limited to 42 inches, less suited for large spaces
Best for: Gamers or cinephiles with limited space who want flagship OLED quality in a 42-inch size.
Not ideal for: Larger living rooms or those seeking a budget-friendly TV, as its price premium is significant for its size.
- Screen Size:42 inches
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Processor:a11 AI Processor Gen3
- Gaming Features:165Hz, G-Sync, FreeSync
- Smart Platform:webOS 2026
Our verdict“This OLED makes the most sense for gamers and cinephiles wanting premium quality in a small, versatile package.”
Samsung 65-Inch Class OLED 4K S90D Series HDR+ Smart TV with Dolby Atmos and Object Tracking Sound Lite
This Samsung S90D Series offers a vivid OLED display with deep blacks and accurate colors, enhanced by HDR+ and Object Tracking Sound Lite that creates a true surround experience. The 144Hz refresh rate and AI upscaling make it a solid choice for fast-paced gaming and sports, rivaling LG’s offerings but with Samsung’s distinctive smart platform. Its Dolby Atmos support complements the immersive visuals, though the price remains high for its size and feature set. The limited connectivity details and potential complexity might be a hurdle for some users. Compared to the LG 55QNED, it provides a more cinematic sound experience but at a similar premium cost.
Pros:- Vivid OLED display with accurate colors
- Smooth motion with 144Hz refresh rate
- Object Tracking Sound Lite for immersive audio
- Supports Dolby Atmos for cinematic sound
Cons:- Premium price for a 65-inch model
- Features might be complex for casual users
Best for: Gamers and movie lovers wanting a mid-sized OLED with impressive sound and motion handling.
Not ideal for: Budget buyers or those seeking simpler, plug-and-play setups without a focus on high-end gaming or surround sound.
- Screen Size:65 inches
- Resolution:4K
- HDR:HDR+
- Sound:Dolby Atmos, Object Tracking Sound Lite
- Refresh Rate:144Hz
- Operating System:Samsung Tizen OS
Our verdict“This TV is well-suited for those who want a combination of vivid visuals and immersive audio in a 65-inch size, despite its cost.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F Series combines AI-powered upscaling with a bright, contrast-rich OLED display, making it a compelling choice for viewers who want cutting-edge features. Its 144Hz refresh rate and Motion Xcelerator support make it excellent for sports and gaming, while the built-in Alexa streamlines voice commands. Its AI processor enhances SDR content, giving it a slight edge over other models in clarity and brightness. Compared to the LG 55QNED, it emphasizes smart integration and future-proof gaming features, though at a premium price. Its OLED screen also raises concerns about burn-in over long-term use, which could be a consideration for some.
Pros:- AI neural network-based 4K upscaling
- Smooth motion with 144Hz support
- Built-in Alexa for voice control and smart home integration
- Bright, contrast-rich OLED display
Cons:- Potential burn-in risk with prolonged static images
- High price point limits accessibility
Best for: Tech-savvy consumers seeking a high-performance OLED with advanced AI and voice control features for gaming and streaming.
Not ideal for: Casual viewers on a strict budget or those worried about OLED burn-in over extended use.
- Screen Size:65 inches
- Resolution:4K
- HDR:Pro HDR+
- Processor:NQ4 AI Gen3
- Motion:144Hz, Motion Xcelerator
- Smart Features:Alexa Built-in
Our verdict“Perfect for tech enthusiasts wanting a future-ready OLED with robust AI features, despite the higher cost and burn-in considerations.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This LG OLED evo C6 Series stands out for its outstanding combination of vivid 4K visuals and high-end gaming features, making it ideal for both movie enthusiasts and gamers. Its Brightness Booster and Perfect Black technology deliver exceptional contrast and vibrant colors, comparable to the Samsung S90H but offering more advanced gaming capabilities like a 165Hz refresh rate and G-Sync/FreeSync. The main tradeoff is its premium price, which might be steep for casual users, and its large size could be unsuitable for smaller spaces. Nonetheless, this model’s immersive picture quality and smooth gaming performance position it as a top pick for dedicated home theater setups and gaming stations.
Pros:- Vivid 4K picture with Brightness Booster and Perfect Black technology
- Supports Dolby Vision and Dolby Atmos for cinematic immersion
- High refresh rate (165Hz) with G-Sync and FreeSync for smooth gaming
Cons:- High-end features come with a premium price tag
- Size may be too large for compact spaces
Best for: Gamers and cinephiles who want a flagship 65-inch OLED with top-tier picture and gaming tech
Not ideal for: Small living rooms or budget-conscious buyers who can’t accommodate its size or cost
- Screen Size:65 inches
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:165Hz
- Response Time:0.1ms
- Smart Platform:webOS 2026 with AI Hub
Our verdict“This TV is best suited for serious gamers and home theater enthusiasts willing to invest in top-tier performance.”
Samsung 65-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H Series offers a stunning 4K OLED experience with glare-free technology, making it ideal for bright rooms where reflections are a concern. It boasts a vibrant contrast and color palette comparable to the Sony XR8B but enhances visibility through glare reduction, which is a game-changer in well-lit spaces. Its AI processor and advanced features like Motion Enhancer and Auto HDR Remastering boost picture quality, but performance can depend heavily on connected hardware, especially for gaming. Upscaling may vary based on source, and some users might find the price steep for the feature set. Still, if your room faces lots of natural light, this model provides a significant advantage.
Pros:- Vivid 4K picture with deep contrast and vibrant colors
- Glare-free technology reduces reflections in bright environments
- AI-powered picture and sound enhancements
Cons:- Performance heavily depends on connected hardware for gaming
- Upscaling quality can vary with source content
Best for: Living rooms with lots of ambient light needing vivid visuals and glare control
Not ideal for: Users seeking a budget OLED or with minimal natural light, as premium pricing may not be justified
- Size:65 inches
- Display Technology:OLED
- Resolution:4K
- HDR:OLED HDR+
- Processor:NQ4 AI Gen3
- Gaming Features:165Hz, G-SYNC, FreeSync Premium Pro
- Additional Features:Glare Free, AI Upscaling
Our verdict“Best suited for viewers who need excellent picture quality in brightly lit spaces without reflections interfering.”
Sony 55 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV
This Sony BRAVIA XR8B offers excellent contrast, vibrant colors, and cinematic sound in a more manageable 55-inch size. Its self-lit pixels and XR Processor with AI deliver impressive picture quality, rivaling larger models like the LG evo C6 but in a smaller footprint. The Google TV platform adds access to a wide range of streaming apps, and its gaming features are optimized for PlayStation 5, including low latency and enhanced visuals. The main tradeoffs include its higher price point relative to similar-sized OLEDs and the complexity of features that might require a learning curve for new users. For those wanting Sony’s cinematic quality in a smaller package, this is a compelling choice.
Pros:- Excellent contrast and vibrant colors from OLED technology
- Supports Dolby Vision and Atmos for immersive content
- Optimized for PlayStation 5 with gaming enhancements
Cons:- Premium price for a smaller 55-inch size
- Complex features may require some familiarization
Best for: Movie lovers and PlayStation gamers seeking premium quality in a 55-inch size
Not ideal for: Budget buyers or those needing a larger screen for a dedicated home theater
- Display Technology:OLED
- Size:55 inches
- Resolution:4K HDR
- HDR Support:Dolby Vision, Dolby Atmos
- Processor:XR Processor with AI
- Additional Features:Google TV, IMAX Enhanced
Our verdict“Ideal for those wanting Sony’s cinematic quality and gaming features in a smaller, more versatile size.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This LG OLED evo C5 Series emphasizes bright room performance with Brightness Booster technology and self-lit pixels that deliver vivid colors and deep blacks. It rivals the LG evo C6 but offers a slightly more affordable entry point, making it appealing for buyers who want premium picture quality without the absolute latest gaming tech. Its gaming features, including a 0.1ms response time and 144Hz refresh rate, make it strong for competitive gaming, though it lacks some advanced features like G-Sync. Compared to the C6, it may fall short on peak brightness and some advanced gaming options, but it still provides excellent contrast and cinematic support. It’s a solid choice for bright room viewers who want high-quality visuals and gaming performance.
Pros:- Vivid picture with perfect black levels and vibrant colors
- Supports Dolby Vision and Atmos for immersive content
- Fast gaming response with 144Hz refresh rate and low latency
Cons:- Lacks some advanced gaming features like G-Sync
- Premium price may still be high for some
Best for: Bright room viewers and competitive gamers seeking a balance of quality and affordability
Not ideal for: Users seeking the absolute latest gaming features like G-Sync or premium brightness levels
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- HDR:Dolby Vision, HDR10
- Processor:Alpha 9 AI Processor Gen8
- Gaming Features:0.1ms response, 144Hz, VRR
- Lighting Technology:Brightness Booster
Our verdict“Great for bright room viewing and gamers wanting high performance without the top-tier price of the C6.”
Samsung 55-Inch Class OLED 4K S85F Series Smart TV (2025 Model)
The Samsung S85F Series combines sleek design with AI-driven picture enhancement, offering vibrant colors and upscaled content in a 55-inch format. Its object tracking sound Lite and Dolby Atmos create an engaging audio-visual experience, rivaling Sony’s smaller offerings like the XR8B but with a more modern aesthetic. Its AI processor, Vision AI, and Color Booster Pro refine visuals, making it suitable for viewers who appreciate refinement and style alongside performance. The main downside is its higher price, which might be hard to justify for users with smaller budgets or those who prefer larger screens. Still, it excels in delivering a balanced mix of design, AI features, and sound.
Pros:- AI-enhanced picture with vibrant, accurate colors
- Sleek, elegant design complements modern decor
- Object Tracking Sound Lite and Dolby Atmos for immersive audio
Cons:- High price for a 55-inch model
- Complex setup may challenge some users
Best for: Design-conscious buyers looking for a premium 55-inch OLED with AI-driven visuals and sound
Not ideal for: Budget-conscious consumers or those who prefer larger screens for home theater use
- Screen Size:55 inches
- Series:S85F
- Model Year:2025
- Processor:NQ4 AI Gen2
- Features:Object Tracking Sound Lite, Dolby Atmos
- Display Technology:OLED
Our verdict“Well-suited for viewers who prioritize style, refined picture quality, and immersive audio in a compact size.”
How We Picked
I evaluated each OLED TV based on picture quality, HDR performance, gaming features, build quality, and value for money. I also considered user reviews and expert opinions to ensure models deliver consistent performance across various viewing scenarios. The ranking reflects a balance between premium features and affordability, aiming to recommend options suitable for different budgets and uses. My selection favors models that excel in core display quality, with additional consideration for smart features and future-proof tech, ensuring each pick meets specific buyer needs.| oled tv deals black friday | HDR |
|---|---|
| LG 55-Inch Class QNED AI 4K QN | HDR10 PRO |
| Panasonic Z8 Series 77-inch OL | — |
| LG 42-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| Samsung 65-Inch Class OLED 4K | HDR+ |
| Samsung 65-Inch Class OLED S90 | Pro HDR+ |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| Samsung 65-Inch Class S90H Ser | OLED HDR+ |
| Sony 55 Inch BRAVIA XR8B OLED | — |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 |
| Samsung 55-Inch Class OLED 4K | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing the right OLED TV during Black Friday involves more than just spotting discounts. Consider factors like size to fit your room, image processing for sharp motion, and HDR capabilities to maximize contrast. Smart features and compatibility with voice assistants can enhance usability, but avoid models with overly complex interfaces if simplicity matters. Budgeting for additional costs like mounting or soundbars is also wise. Knowing what tradeoffs you’re willing to accept—such as size vs. price or brightness vs. contrast—helps you make a smarter purchase.Size and Room Fit
It’s essential to match your TV size with your room dimensions to avoid overwhelming your space or sacrificing viewing comfort. Larger screens provide immersive experiences but require more distance between your seating and the TV. Conversely, smaller models are more budget-friendly and easier to fit in compact rooms. During Black Friday, discounts make larger sizes more accessible, but verify that your room can accommodate the dimensions comfortably to prevent a mismatch.
Picture Quality and Processing
OLED panels are renowned for perfect blacks and vibrant colors, but image processing technology plays a key role in motion clarity and upscaling. Look for models with advanced processors like Sony’s XR or LG’s α9 series, which improve clarity and reduce artifacts. Consider your primary use—movies, gaming, or general viewing—and prioritize features like motion smoothing or low input lag accordingly. A higher price often correlates with better processing, but some mid-range models offer remarkable quality for their cost.
HDR Performance
HDR capability is vital for experiencing the full potential of OLEDs, especially in high-contrast scenes. Pay attention to support for HDR formats like Dolby Vision and HDR10+—these are standards that ensure vibrant, lifelike images. Brightness levels also matter; Samsung models tend to be brighter, making HDR pop in well-lit rooms. However, very high brightness can sometimes compromise black levels, so balancing HDR performance with overall contrast is key.
Smart Features and Ecosystem
Smart TV platforms vary between manufacturers, with Sony and LG offering intuitive interfaces like Google TV and WebOS. Compatibility with voice assistants such as Alexa or Google Assistant can add convenience but check if your ecosystem is supported. Also, consider the availability of streaming apps and updates—these ensure your TV remains functional and secure over time. A more straightforward interface benefits those who prefer simplicity, while tech-savvy users might seek more customization options.
Budget and Future-proofing
Black Friday deals can significantly lower prices, but it’s wise to consider the long-term value of your purchase. Investing in a slightly more expensive model with advanced HDMI ports, better processing, and higher refresh rates can pay off over years of use. Avoid models with limited HDMI inputs or outdated features, especially if you plan to connect multiple devices. Remember, a quality OLED TV is a long-term investment that enhances your home entertainment for years.
Frequently Asked Questions
Is it worth buying an OLED TV during Black Friday?
Black Friday offers can make OLED TVs significantly more affordable, often with discounts that bring high-end models within reach. Since OLEDs are premium displays, waiting for deals can maximize value, especially if you’re upgrading from an older TV. However, high demand during Black Friday means some models may sell out quickly, so act fast if you find a preferred size or feature set. Consider your viewing habits and whether the discount justifies the investment—if you watch a lot of HDR content or gaming, an OLED can deliver a noticeable upgrade.
Should I prioritize size or picture quality on Black Friday deals?
Size and picture quality are both important, but your choice depends on your room and viewing distance. Larger screens provide a more immersive experience, but only if your space and budget allow for it. For smaller rooms or closer viewing distances, a 55-inch or 65-inch model might offer the best balance of size and clarity. During Black Friday, discounts on larger sizes can be tempting, but ensure your room can handle the dimensions comfortably to avoid compromising your viewing experience.
Are higher refresh rates important on OLED TVs for gaming?
Yes, higher refresh rates—such as 120Hz—are beneficial for gaming because they deliver smoother motion and lower input lag. Many flagship OLED models now support 120Hz, making them better suited for fast-paced games. If gaming is a priority, look for models with HDMI 2.1 support and low latency modes. Keep in mind that some budget-friendly options may only offer 60Hz, which is acceptable for casual gaming but less ideal for competitive or fast-action titles.
What features should I look for besides picture quality?
Beyond picture quality, consider smart features such as voice control, app support, and connectivity options. HDMI 2.1 ports are increasingly common and essential for next-gen consoles, allowing 4K at 120Hz and eARC for audio. Also, look at build quality and warranty options—these protect your investment. Additional features like anti-reflective coatings or adjustable stands can improve your viewing comfort, especially in bright rooms or flexible setups.
When is the best time to buy an OLED TV during Black Friday?
The best time to purchase is typically during the early Black Friday sales, when discounts are deepest and stock is plentiful. Many retailers launch deals early in the week, so monitoring prices can help you snag a deal before it sells out. Waiting until the final weekend can sometimes offer last-minute deals, but popular models may be out of stock. Planning ahead and setting alerts ensures you’re ready to buy when the right deal appears.
Conclusion
For those seeking an all-around excellent experience, the Sony BRAVIA XR8B OLED remains the best overall choice thanks to its superior image processing and motion clarity. Budget-conscious buyers should consider the LG C6 Series, which balances price and performance well. For premium users, the Samsung S90D Series offers brighter HDR and gaming features, making it ideal for dynamic content. Beginners or casual viewers will benefit from simpler models with smart features, while gamers should prioritize models with high refresh rates and HDMI 2.1 support. Ultimately, your ideal OLED TV depends on your specific needs and room size—Black Friday deals make it easier to find the perfect match at a better price.
